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New Consumer-facing Brand in North America

Posted on Sep 22, 2020 in News.

LifeTime private autobiography joined by new consumer-facing sister brand

We are happy to announce that most consumer-facing activity in North America will gradually transition to LifeTime Memoirs branding. Consumer research revealed that memoir resonates better than autobiography with people looking to write their life stories.

LifeTime Private Autobiography logotype

The brand LifeTime Private Autobiography is still in use on consumer-facing marketing and production material. Moreover, it features on numerous autobiographies and memoirs already adorning bookshelves across the United States and Canada.

LifeTime Memoirs Bookshelf

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